New biz model paving the way to success
By Xiao Wang(China Daily)
Updated: 2006-11-03 07:01
Tiens Group, a China-based global consumer product and service company, will pour huge investment into establishing up to 1,000 direct-selling supermarkets around the world by 2009, to sell its flagship products to further cement its global business foothold.
The fledgling African market will occupy a crucial position in Tiens' gigantic expansion plan, sources from the group announced, prior to the Forum on China-Africa Co-operation being held in Beijing from November 1 to 6.
"We aim to implement a new approach to further drive our business forward globally. Backed by our worldwide customer pool, we will channel substantial daily consumer products and services through us and our global partners to make one-stop shopping possible," Li Jinyuan, chairman of Tiens Group, revealed to China Daily.
"Emerging and promising markets, such as Africa, Southeast Asia, Eastern Europe and Latin America, will play an important role in our ambitious global expansion plan," Li added.
The actual investment for the 1,000 direct-selling supermarkets amounts to hundreds of millions of US dollars, and dozens of new supermarkets will be established in Africa, according to the Tiens chairman.
"We attach great importance to the African market. Currently, we have branches in about 30 African countries. The figure will be expanded to 40 next year," Li elaborated.
According to Tiens' plan, to set up 1,000 direct-selling outlets is expected to differentiate the company's strategy from its global competitors'.
"It is a gigantic project, which will give us a competitive edge. In fact, we believe we will outpace our competitors by adopting such a business model," Li highlighted.
The first such supermarket is to be built in Tianjin municipality, where Tiens' China manufacturing facility is located.
Products available in Tiens' future supermarkets will include Tiens' traditional healthcare products, daily consumer commodities, small medical care equipment and products and services of the firm's global partners.
"Besides traditional products from us and our global partners, we will even try to provide value-added tourism and financial products and services in our future supermarkets. Because of our huge consumer pool, service providers, such as financial institutes and tourism agents are enthusiastic about co-operating with us on our supermarket project," Li introduced.
Int'l partners
Besides manufacturing products, Tiens also looks for high-end global suppliers to share its new business model with. Tiens' partners come not only from China but from around the world. Among them, many are global giants scattered in various business segments.
Multinationals such as L'Oreal, Pfizer Pharmaceuticals and Shiseido have hammered out long-term partnerships with Tiens, serving as high-end original equipment manufacturers (OEM) and original design manufacturers (ODM) for Tiens.
"It is true that it is not cheap to find partners at that level. However, by co-operating with these high-end global OEM and ODM partners, we can guarantee the quality of our brand products and our brand value will be enhanced. Brand power is the most important asset in our philosophy," Li explained.
In return, OEM and ODM suppliers of Tiens can benefit from such partnerships because of Tiens' extensive global sales networks and large customer pool.
"We can have our brand power boosted, while our partners can sell products they made through our business channels. It is actually a win-win situation," Li said.
More importantly, by doing that, extra expenses and risks such as tariffs, anti-dumping charges, foreign exchange costs and transportation costs will be avoided, Li emphasized.
"This is exactly what we expect from our new business model," Li added. Tiens adopted the strategy of finding high-end global OEM and ODM partners from 2001, when many privately owned Chinese enterprises were still enthusiastic about and satisfied with serving as OEM suppliers for multinationals.
Profile
Founded in 1995, Tiens Group has grown into a global enterprise with business operations in more than 190 countries and regions, with a customer pool of over 10 million.
Since its foundation, Tiens has managed to maintain a fast but steady growth with its anchor business concentrating on the advanced biotechnology industry.
The group has successfully developed more than 1,000 products, which are based on advanced biotechnologies, in-depth research of Chinese traditional medicine and the Chinese philosophy of healthcare. The group is also involved in financing, real estate development, education, cultural exchanges and modern logistics.
The group marched into the international arena in early 1998, with an internationalized paradigm catering to its own development. So far, there are 50,000 franchised outlets around the world selling its products, and the group has set up branches in 104 countries and regions.
(China Daily 11/03/2006 page16)
Παρασκευή 18 Απριλίου 2008
ΤΑ ΚΕΝΤΡΙΚΑ ΓΡΑΦΕΙΑ Tiens Yihai Health Industrial Park
The comprehensive layout is atmospheric with miniature views everywhere and a wonderful art painting of architecture as a whole.
The axis of the avenue consists of 2 big roads each is over 1,000 meters long. The road from south to north is name Road of Success; the road from east to west is named Road of Health. The design of the Road of Success is unique. The bricks made of brass are laid starting from the main entrance; carved on bricks are the steps of the world’s celebrities and successful people. As time goes by, new steps will be left constantly. This golden shinning road will extend gradually towards the Monument of Success in the center of the park, presenting a spectacular landscape. The Road of Health from east to west leads directly to the Convalescence Center, flanked on either side of the road with drug herbs, each forming an artificial landscape theme. Exotic plants stick your feet and wake up your imagination. Crossing the river of gold water and embarking the yacht, you will sail to Dianshan Lake.
The chief office building in the administrative region extends 300 meters in length occupying an arc on the ground; the façade of the building employs the modern decoration style; advanced intelligent office system is installed inside.
It will be the global administrative center of Tiens after the construction. 4 bridges will be built on the Gold Water River in front of the office building. A pier will be built among the bridges; an open square of over 100 mu is to be built opposite the Gold Water River; a parking apron for helicopters will be built on the east side of the square; a shoal water fountain pool will be built in the middle of the square; by adopting photoelectric frequency conversion technology, the colorful water columns of various shapes will be shot dozens of meters high. Flanking the fountain pool are the large scale European garden views, 4 rows of 200 masts hanging the national flags.
The research and development center is located in the north of the administrative region, covering 60 thousand m2 and installed with the most advanced equipments in the world, thus making it the world healthcare product R&D and scholar exchange center.On the west bank of Gold Water River locates the international training center, covering 40 thousand m2; it’s consisted of a large hall holding 3000 seats and several small halls. The eaves of the hall are styled with 6 curved crystal plates combined together. Characterized with the dynamic post-modern architect style, the 6 crystal plates signify the 6 interactive networks.A star-level hotel and a large dinning hall supporting 3,000 people are built in the central section of the park.
The 300,000 m2 modern plant and international logistics center is located in the north of the axis of the park;
Between the 2 rivers a living section and expert apartment section are to be built; each villa in the expert apartment section has a unique style of the most representative architectures, ranging from eastern and western, modern and ancient classic. After the construction, there will be friends from various countries of the world living in the villas of various unique styles, singing the same song – the song of Tiens.
ΔΩΡΑ ΠΟΥ ΕΧΟΥΝ ΔΩΘΕΙ ΕΩΣ ΤΩΡΑ
MONDAY, APRIL 23, 2007
Pictures and Facts!!!
I have downloaded some facts from the UK website about the amount of prizes that TIENS have given away so far. I'd also put up some pictures of Leaders from the UK who have been awarded their luxury cars. Here goes:
•
670,000 people have qualified for international travel for free
1,358 Luxury Cars have been awarded around the world
168 Yachts have been awarded
111 Airplanes and
45 Luxury Villas.... The question is who will be next?? All of US!!!!
Pictures and Facts!!!
I have downloaded some facts from the UK website about the amount of prizes that TIENS have given away so far. I'd also put up some pictures of Leaders from the UK who have been awarded their luxury cars. Here goes:
•
670,000 people have qualified for international travel for free
1,358 Luxury Cars have been awarded around the world
168 Yachts have been awarded
111 Airplanes and
45 Luxury Villas.... The question is who will be next?? All of US!!!!
STRATEGIC ALLIANCES
Go with Tiens Hand in Hand, Achieve Splendor shoulder to shoulder!
The Second (2006) Tiens Global Strategic Alliance Conference（2006-03-13）
Tiens Group, a large international enterprise of China with its production base in the Tianjin Wuqing New Technology Industrial Park, will hold the 2nd Tiens Global Strategic Alliance conference in its headquarters on Mar. 14 to 15, 2006. March 15 is the International Day for Protecting Consumers' Rights, so on this special day, leaders from the relevant ministries and commissions of the state and Tianjin City Government, and senior managers of tens of famous enterprises at home and abroad will be present at this conference at the invitation of Tiens President Li Jinyuan.
“Go with Tiens Hand in Hand, Achieve Splendor shoulder to shoulder!” is Tiens’ manifesto for this conference. During the two-day conference, Tiens President Li Jinyuan will deliver a speech with the title of Tiens Global Development Strategy for all domestic and foreign partners. And the representatives of Tiens strategic partners at home and abroad will also express their confidence in joining hands with Tiens to set up strategic alliances and their cooperation patterns. After the opening ceremony, the signing ceremony for the cooperation between Tiens Group and its strategic partners will be held.
During the past 10 years, Tiens Group has extended its sales network to over 190 countries and regions in the world, and owned regular customer groups of over 10 million families and 50 thousand monopoly stores. Although Tiens Group has more than a thousand kinds of products, it still cannot maximize its advantage of powerful network to meet the market demand, which is now far from being saturated. So, it has become the most important development strategy for Tiens to join hands with domestic and foreign ODM and OEM to achieve an all-win, so that the reputation of Tiens’ Proprietary Brand can be promoted. It is reported, many famous foreign brands will attend this conference on invitation, including some foreign brands, such as Pfizer of the United States, L’OREAL of France, Shiseido of Japan, RENTSCH HANDELS AG, etc., and tens of domestic brands such as Aucma, Midea, Langsha, Supor, TCL, and so on.
In 2001, the successful conclusion of the first Tiens Strategic Alliance conference introduced Tiens almost a hundred kinds of products, which not only enriched the product species of Tiens Group, but also drove the co-development of national manufacturing enterprises. Tiens President Li Jinyuan said that, Tiens Brand should be enhanced, and the relevant industries of China should even be driven, thus forming a national industrial chain with international competitiveness. According to this, Tiens Group put forward a strategic development policy. As early as in 2001, Tiens Group drove the co-development of 80 plus national manufacturing enterprises with its sales channels, and led them to step into the overseas market. During recent years, more and more national manufacturing enterprises have realized the goal of “being stronger and entering the global market” through Tiens. At present, Tiens Group has chosen cooperative enterprises in Dongguan, Yiwu, and other areas, and introduced several thousands of products of high quality into the global sales channels of Tiens, which has not only highlighted the Tiens brand, but also contributed to the building of a harmonious society.
Established in 1995, Tiens Group is a large international enterprise based on the advanced biotechnology industry and diversifying its business into various industries such as finance, education, culture and logistics. In 2004, World Brand Laboratory, a famous world brand evaluation institutions, and World Economic forum reputed as Economic UN, jointly published Top 500 Most Valuable Brand of China, and Tiens Group was listed in the top 100 with high brand value.
The Second (2006) Tiens Global Strategic Alliance Conference（2006-03-13）
Tiens Group, a large international enterprise of China with its production base in the Tianjin Wuqing New Technology Industrial Park, will hold the 2nd Tiens Global Strategic Alliance conference in its headquarters on Mar. 14 to 15, 2006. March 15 is the International Day for Protecting Consumers' Rights, so on this special day, leaders from the relevant ministries and commissions of the state and Tianjin City Government, and senior managers of tens of famous enterprises at home and abroad will be present at this conference at the invitation of Tiens President Li Jinyuan.
“Go with Tiens Hand in Hand, Achieve Splendor shoulder to shoulder!” is Tiens’ manifesto for this conference. During the two-day conference, Tiens President Li Jinyuan will deliver a speech with the title of Tiens Global Development Strategy for all domestic and foreign partners. And the representatives of Tiens strategic partners at home and abroad will also express their confidence in joining hands with Tiens to set up strategic alliances and their cooperation patterns. After the opening ceremony, the signing ceremony for the cooperation between Tiens Group and its strategic partners will be held.
During the past 10 years, Tiens Group has extended its sales network to over 190 countries and regions in the world, and owned regular customer groups of over 10 million families and 50 thousand monopoly stores. Although Tiens Group has more than a thousand kinds of products, it still cannot maximize its advantage of powerful network to meet the market demand, which is now far from being saturated. So, it has become the most important development strategy for Tiens to join hands with domestic and foreign ODM and OEM to achieve an all-win, so that the reputation of Tiens’ Proprietary Brand can be promoted. It is reported, many famous foreign brands will attend this conference on invitation, including some foreign brands, such as Pfizer of the United States, L’OREAL of France, Shiseido of Japan, RENTSCH HANDELS AG, etc., and tens of domestic brands such as Aucma, Midea, Langsha, Supor, TCL, and so on.
In 2001, the successful conclusion of the first Tiens Strategic Alliance conference introduced Tiens almost a hundred kinds of products, which not only enriched the product species of Tiens Group, but also drove the co-development of national manufacturing enterprises. Tiens President Li Jinyuan said that, Tiens Brand should be enhanced, and the relevant industries of China should even be driven, thus forming a national industrial chain with international competitiveness. According to this, Tiens Group put forward a strategic development policy. As early as in 2001, Tiens Group drove the co-development of 80 plus national manufacturing enterprises with its sales channels, and led them to step into the overseas market. During recent years, more and more national manufacturing enterprises have realized the goal of “being stronger and entering the global market” through Tiens. At present, Tiens Group has chosen cooperative enterprises in Dongguan, Yiwu, and other areas, and introduced several thousands of products of high quality into the global sales channels of Tiens, which has not only highlighted the Tiens brand, but also contributed to the building of a harmonious society.
Established in 1995, Tiens Group is a large international enterprise based on the advanced biotechnology industry and diversifying its business into various industries such as finance, education, culture and logistics. In 2004, World Brand Laboratory, a famous world brand evaluation institutions, and World Economic forum reputed as Economic UN, jointly published Top 500 Most Valuable Brand of China, and Tiens Group was listed in the top 100 with high brand value.
International Tourism Corporation, namely, Beijing Star International Travel Co., Ltd. was established
2005
December 29
TIENS International Tourism Corporation, namely, Beijing Star International Travel Co., Ltd. was established with official registration. It was the realization of the international tourism network based on the "Six-Network Interaction Theory" created by President Li Jinyuan that would further explore the development space and lay a solid foundation for TIENS' future.
December 29
TIENS International Tourism Corporation, namely, Beijing Star International Travel Co., Ltd. was established with official registration. It was the realization of the international tourism network based on the "Six-Network Interaction Theory" created by President Li Jinyuan that would further explore the development space and lay a solid foundation for TIENS' future.
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